How one change in a GBP transformed a business’s leads
We don't just chase clicks. We build data-driven campaigns, automate your workflows, and scale your brand with measurable ROI.
Location
Richardson & Dallas, Texas
Timeline
November 2025–April 2026
Author
Babul Hossen
Campaign Results at a Glance
In just six months, we helped this air duct cleaning company transform its digital presence and build a predictable lead-generation system across Richardson, Dallas, and surrounding Texas markets.
In just six months, we helped this air duct cleaning company transform its digital presence and build a predictable lead-generation system across Richardson, Dallas, and surrounding Texas markets.
Total Lead Generation Performance
- 599 Total qualified leads across all channels
- 310 Google Ads conversions
- $6,440 Total tracked advertising spend
- 118 Organic SEO leads generated without advertising costs
- 171 Meta Ads leads from Facebook and Instagram
Organic SEO Achievements
- 599 Total qualified leads across all channels
- 310 Google Ads conversions
- $6,440 Total tracked advertising spend
- 118 Organic SEO leads generated without advertising costs
- 171 Meta Ads leads from Facebook and Instagram
Overview
Air Duct Cleaning is a professional HVAC service in Richardson, TX. Despite 10+ years of expertise and 5-star reviews, they were invisible online and generated zero leads from digital channels. They needed immediate lead flow while building long-term organic presence to compete with established competitors. See how we help home service businesses scale with digital marketing
Air Duct Cleaning is a professional HVAC service in Richardson, TX. Despite 10+ years of expertise and 5-star reviews, they were invisible online and generated zero leads from digital channels. They needed immediate lead flow while building long-term organic presence to compete with established competitors. See how we help home service businesses scale with digital marketing
Goals & Objectives
- 599 Total qualified leads across all channels
- 310 Google Ads conversions
- $6,440 Total tracked advertising spend
- 118 Organic SEO leads generated without advertising costs
- 171 Meta Ads leads from Facebook and Instagram
Challenges
- 599 Total qualified leads across all channels
- 310 Google Ads conversions
- $6,440 Total tracked advertising spend
- 118 Organic SEO leads generated without advertising costs
- 171 Meta Ads leads from Facebook and Instagram
Overview
Air Duct Cleaning is a professional HVAC service in Richardson, TX. Despite 10+ years of expertise and 5-star reviews, they were invisible online and generated zero leads from digital channels. They needed immediate lead flow while building long-term organic presence to compete with established competitors. See how we help home service businesses scale with digital marketing
Traffic exploded across all channels:
- 3,736 new users in 6 months
- 43-second avg engagement time
- 25,406 total events tracked
- 605 key events (phone clicks, forms)
Traffic exploded across all channels:
- 3,736 new users in 6 months
- 43-second avg engagement time
- 25,406 total events tracked
- 605 key events (phone clicks, forms)
Google Business Profile Growth
- 3,736 new users in 6 months
- Consistent weekly engagement
- 5+ direction requests
- 55+ website clicks from GBP
SERP Features Domination
Phase 1: Immediate Lead Generation (Month 1-2)
Traffic exploded across all channels:
- 3,736 new users in 6 months
- Consistent weekly engagement
- 5+ direction requests
- 55+ website clicks from GBP
Traffic exploded across all channels:
- 3,736 new users in 6 months
- Consistent weekly engagement
- 5+ direction requests
- 55+ website clicks from GBP
Traffic exploded across all channels:
- 3,736 new users in 6 months
- Consistent weekly engagement
- 5+ direction requests
- 55+ website clicks from GBP
Results
45 leads months 1-2
Phase 2: Immediate Lead Generation (Month 1-2)
Traffic exploded across all channels:
- 3,736 new users in 6 months
- Consistent weekly engagement
- 5+ direction requests
- 55+ website clicks from GBP
Traffic exploded across all channels:
- 3,736 new users in 6 months
- Consistent weekly engagement
- 5+ direction requests
- 55+ website clicks from GBP
Traffic exploded across all channels:
- 3,736 new users in 6 months
- Consistent weekly engagement
- 5+ direction requests
- 55+ website clicks from GBP
Results
45 leads months 1-2
01
Multi-channel wins
Don't choose between paid and organic, do both for immediate + long-term results
01
Multi-channel wins
Don't choose between paid and organic, do both for immediate + long-term results
01
Multi-channel wins
Don't choose between paid and organic, do both for immediate + long-term results
01
Multi-channel wins
Don't choose between paid and organic, do both for immediate + long-term results
01
Multi-channel wins
Don't choose between paid and organic, do both for immediate + long-term results
01
Multi-channel wins
Don't choose between paid and organic, do both for immediate + long-term results
01
Multi-channel wins
Don't choose between paid and organic, do both for immediate + long-term result
APPLY THE PLAYBOOK
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Same multi-channel playbook paid, SEO, GBP, AI visibility adapted to your firm and your markets.
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SERP Features Domination
From startups to enterprises, our platform provides the flexibility and intelligence you need to succeed.
- 3,736 new users in 6 months
- Consistent weekly engagement
- 5+ direction requests
- 55+ website clicks from GBP
- 3,736 new users in 6 months
- Consistent weekly engagement
- 5+ direction requests
- 55+ website clicks from GBP